Content marketing continues to stand out as a leading strategy for companies focused on generating leads and promoting brand recognition. With 76 percent of marketers prioritizing content in their marketing budgets this year, gaining a competitive edge is no longer a contest between those with a content strategy and those without. Today, it’s important for marketing professionals to have multiple tools at their disposal, including up-to-date data regarding the most current trends.

Check out this infographic for key statistics to help guide your content marketing strategy in 2016. For help scaling your content development initiatives, contact OneSpace today.