How Purina Decreased Time to Market by 500%
Proving once again the value of an on-demand workforce, the OneSpace team recently fulfilled a large-scale project for Nestlé Purina Petcare Company, deploying a product content creation strategy across multiple online marketplaces.
The growing number of customers opting to purchase Purina’s products online revealed the need for unique product content optimized for each of its e-commerce partners. OneSpace collaborated with Purina’s brand and legal teams and each online marketplace to develop a cost-effective product content strategy at scale.
To execute this strategy, Purina leveraged OneSpace’s all-in-one workflow automation platform and built-in network of on-demand e-commerce writers. By doing so, the company was able to decrease time to market by 500 percent, reduce costs by the equivalent of three full-time employees, and increase expected conversions by 32 percent.
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