How Nestlé Purina Creates Product Content at Scale

With more and more customers making their purchases online, the company identified an opportunity to increase its e-commerce sales by customizing the brand message presented to customers on various partner websites.

Challenges

With hundreds of different partners and a 24-week internal turnaround time for content creation, Purina needed a faster and more cost-effective way to optimize its product content for multiple online marketplaces.

Solutions

Purina partnered with OneSpace to develop a multichannel product content strategy backed by invaluable industry- and channel-specific insights. To execute this strategy at scale, Purina leverages OneSpace’s all-in-one workflow automation platform and built-in network of on-demand e-commerce writers.

Results

By bringing together scalable content creation and a platform designed to streamline legal and regulatory approvals, OneSpace was able to decrease Purina’s time to market by 500%, saving the company approximately 67% in agency-related costs and generating double-digit sales growth from products with newly optimized content.

Want to learn more about OneSpace’s end-to-end product content solutions for CPGs? Download the full case study.

Related Content
  • Walmart vs. Amazon: Who Will Win the Online Grocery War?
    • Anthony Riva
    • August 21, 2018
  • How to Optimize Your Amazon Product Listings
    • Carina McLeod
    • July 3, 2018
  • 4 Signs You’re Losing Customers Due to Poor Product Content
    • Daisy McCarty
    • September 8, 2017
Stay Up To Date

Subscribe to our blog to stay on top of CPG industry news and trends.

Are you ready to dominate the digital shelf?

Get Started