E-commerce & Internet Retail

How Nestlé Purina Creates Product Content at Scale

  • January 13, 2017
  • Shannon Durio
  • 1 minute

Nestlé Purina, the country’s leading manufacturer of pet food and supplies, sells its 1,500+ products through multiple retail partners, such as Target, Walmart and Amazon.

With more and more customers making their purchases online, the company identified an opportunity to increase its e-commerce sales by customizing the brand message presented to customers on various partner websites.

Challenges

With hundreds of different partners and a 24-week internal turnaround time for content creation, Purina needed a faster and more cost-effective way to optimize its product content for multiple online marketplaces.

Solutions

Purina partnered with OneSpace to develop a multichannel product content strategy backed by invaluable industry- and channel-specific insights. To execute this strategy at scale, Purina leverages OneSpace’s all-in-one workflow automation platform and built-in network of on-demand e-commerce writers.

Results

By bringing together scalable content creation and a platform designed to streamline legal and regulatory approvals, OneSpace was able to decrease Purina’s time to market by 500%, saving the company approximately 67% in agency-related costs and generating double-digit sales growth from products with newly optimized content.

Want to learn more about OneSpace’s end-to-end product content solutions for CPGs? Download the full case study.

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