Nestlé Purina, the country’s leading manufacturer of pet food and supplies, sells its 1,500+ products through multiple retail partners, such as Target, Walmart and Amazon.
With more and more customers making their purchases online, the company identified an opportunity to increase its e-commerce sales by customizing the brand message presented to customers on various partner websites.
With hundreds of different partners and a 24-week internal turnaround time for content creation, Purina needed a faster and more cost-effective way to optimize its product content for multiple online marketplaces.
Purina partnered with OneSpace to develop a multichannel product content strategy backed by invaluable industry- and channel-specific insights. To execute this strategy at scale, Purina leverages OneSpace’s all-in-one workflow automation platform and built-in network of on-demand e-commerce writers.
By bringing together scalable content creation and a platform designed to streamline legal and regulatory approvals, OneSpace was able to decrease Purina’s time to market by 500%, saving the company approximately 67% in agency-related costs and generating double-digit sales growth from products with newly optimized content.
Want to learn more about OneSpace’s end-to-end product content solutions for CPGs? Download the full case study.