If your company is anything like most retailers, your merchandising team is already working overtime to prepare for the holiday shopping season. Between creating special promotions, preparing seasonal assortments, and keeping up with the influx of new inventory, there just isn’t enough time in the day to even think about new and creative online merchandising strategies.
But the holidays present a unique opportunity for retailers, one that is often overlooked in lieu of the “busy work” that’s required to keep up with seasonal demands: With a guaranteed increase in website traffic, there’s simply no better time of year to try and maximize your online sales by optimizing your e-commerce conversion rates.
…But how? After all, Black Friday is only two months away, and according to a 2017 study by Yes Lifecycle Marketing, 15% of people start their holiday shopping in September and October — long before both Black Friday and Cyber Monday.
Thankfully, implementing new merchandising strategies doesn’t have to take months of research, planning and hard work. In fact, there are a few quick and easy things you can do right now to boost your e-commerce conversion rates before the new year. Here are our top five.
TIP: Do you lack the internal resources to execute these strategies at scale? OneSpace is here to help. Check out our case study to see how we helped Overstock.com complete a seemingly impossible SEO project just in time for the holidays.