Considering that 90% of FMCG retail growth in the last year came from online, e-commerce is a channel that today’s CPG brands simply cannot ignore.
But brick-and-mortar success doesn’t automatically translate to online profits. To win at e-commerce, today’s brands have to think beyond simple product packaging to the more complex world of digital product content.
After all, 87% of consumers rate product content extremely or very important when deciding to buy online, and 98% have been dissuaded from completing a purchase because of incomplete or incorrect content.
Still wondering if product content is important to your brand’s online success? Here are 10 stats that prove it should be one of your top investments.