A Brand’s Guide to Creating Product Image Carousels That Convert
Did you know that 95% of customers who look at an e-commerce product image carousel view every single photo? It makes sense when you think about it. Swiping through a series of images is an easy way to learn about a product before you buy it – especially if you’re one of the more than 40% of Americans who purchase products on your phone or tablet.
As consumers are reading less, and retailers are emphasizing image carousels in their user interfaces more, photos have become one of the most important tools to tell your product’s story at the point of purchase – and improve conversions. At the same time, retailers are offering more advanced capabilities for merchandising your products with image carousels every day.
Yet brands are rarely maximizing the opportunities that product image carousels offer. Very few brands have more than basic front- and back-of-pack shots in their image carousels. Even the most sophisticated e-commerce teams rarely fill every available slot on every major retailer with high-quality images that effectively merchandise their products and highlight key features and benefits.
In OneSpace’s latest e-book, I provide some practical tips that your brand can use to optimize your product images and drive conversions across e-commerce websites. Simply implementing one or two of these tips can drastically improve your results. Download our e-book “A Brand’s Guide to Creating Image Carousels That Convert” to learn more.