Hungry Eyes: How to Make Your PDPs More Edible for Maximum Conversion
  • Chris Perry
  • Dec 15, 2020

The battle for share of stomach has been raging for decades. According to monthly sales data from the USDA, roughly 51% of U.S. consumers’ food dollars were spent away from home before COVID-19 – a trend that had been growing since 1997 as foodservice and delivery options proliferated and better served our time-starved, convenience-craving American…

Packaging May Vary: How to Keep Your Customers When You Keep Changing
  • Chris Perry
  • Oct 28, 2020

Unsurprisingly, people have always liked “new.” In fact, 69% of consumers say it’s important or very important to see new merchandise each time they visit a store or online retailer. And so, without fail, the CPG industry has responded gloriously with an average of 30,000 new product launches each year. Yes, 30,000! That’s enough to…

No Shopper Left Behind: Drive E-commerce Growth by Listening to Your Customers’ Reviews
  • Chris Perry
  • Jul 24, 2020

With nearly all shoppers – 97% to be exact – actively consulting online reviews when making purchase decisions, it should be no surprise how crucial ratings and reviews have become across the path to purchase. In fact, 70% of shoppers will not buy online without reading online reviews first, and 39% of shoppers will not…

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