What Is the Gig Economy (and What Does It Mean for You)?
  • Jason Falls
  • Mar 14, 2017

If you’re anything like most professionals, you’ve heard of the gig economy, but you don’t know exactly what it means for your business. This new term is the latest entry in buzzword bingo, and it describes an emerging labor market characterized by the prevalence of temporary freelance or contract work instead of traditional full-time employment….

Why Content Moderation Is Critical to Your Business
  • Jason Falls
  • Mar 7, 2017

User-generated content is an important tool for building brand recognition and trust. Today’s consumers find user-generated content to be 50% more trustworthy and 35% more memorable than any other form of media, and 25% of search results for the world’s 20 largest brands are links to user-generated content. But publishing user-generated content comes with risk….

On-Demand Product Content Solutions Available in One Space
  • Jason Falls
  • Feb 3, 2017

You’re missing out on sales if you’re not publishing content that helps your customers make more informed purchasing decisions. According to Google, 88% of consumers perform online research before they buy a product. In fact, the average shopper consults more than 10 sources in the process. If your business isn’t consistently providing that content —…

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