Will Clorox Become a Leader in DTC?
  • Joshua Schall
  • Sep 22, 2020

Most CPG brands have been sluggishly developing direct-to-consumer (DTC) capabilities for the last several years. The dichotomy of hypergrowth and immaterial market share has left e-commerce leaders looking for more data to support their particular DTC strategic thesis. Procrastination has ultimately proved costly, as the coronavirus pandemic wreaked havoc on traditional CPG supply chains, which…

10 Black Americans Who Have Shaped the CPG Industry
  • Joshua Schall
  • Sep 18, 2020

Can you imagine living without frozen pizza, potato chips, ice cream or Tennessee whiskey? These staples and more would likely not exist today if it wasn’t for the innovative minds of these 10 African Americans. While this is not intended to be a definitive list of historically prominent Black Americans in the CPG industry, it…

Should Major CPG Manufacturers Create Amazon Exclusive Brands?
  • Joshua Schall
  • Aug 13, 2020

With private label only accounting for 1% of Amazon’s total U.S. CPG sales, the company is lightyears behind major competitors such as Walmart, Target and Kroger. When it publicly launched its Amazon Accelerator Program in early October of 2018, however, the leading online retailer took “one small step for exclusive products, one giant leap for…

Is Now the Time for Established CPG Brands to Go D2C?
  • Joshua Schall
  • Aug 11, 2020

“One incident can change a lifetime.” That’s what the psychiatrist tells Bradley Cooper’s character during a treatment session in the 2012 movie “Silver Linings Playbook.” Could COVID-19 be the incident that changes the landscape of the CPG industry for a lifetime? It’s hard to argue against the global pandemic’s ability to massively shift consumer behavior….

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