What Is the Sharing Economy? Definition, Examples & Companies
  • Shannon Durio
  • Jun 21, 2017

Understand exactly what the sharing economy is and see examples of companies who are successfully operating within this peer-to-peer resource network.

What Is User-Generated Content? Examples & Advantages
  • Shannon Durio
  • Jun 7, 2017

Consumer sentiment has always played a significant role in driving content marketing strategy for brands, but the rise of user-generated content has made one thing clear: authenticity is the key to conversion. Data reveals that 92% of consumers trust recommendations from others, even people they don’t know, over information found on a company website. In…

Using Product Curations to Create More Personalized Shopping Experiences
  • Shannon Durio
  • Jun 2, 2017

The boom of the e-commerce and internet retail industry has given shoppers instant access to expansive product catalogs designed to meet their every need. However, with so many offerings available, consumers are now facing choice overload – they have neither the time nor the patience to sift through countless pages of inventory and are instead…

9 Best Practices for Creating SEO-friendly Blog Posts
  • Shannon Durio
  • May 23, 2017

Thanks to rapid advancements in technology, consumers now have access to a global network of information at their fingertips, forcing businesses to accelerate their content marketing efforts in order to define their brand and establish a competitive edge. Knowing that high-quality, informative content can drive traffic by boosting rankings on search results pages, marketers are…

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