Even though groceries have been sold online for the last two decades, brands continue to struggle with maintaining consistent, accurate product content across all their different online retail partners. With some brands having hundreds or even thousands of SKUs, ensuring every retailer website has reliable, up-to-date information for products can be a daunting and relentless…
“Think in disruptive terms and then work backwards.” – Anil Aggarwal, Groceryshop CEO To say that the grocery industry is at a crossroads is an understatement. It seems that new questions are being asked daily and getting the right answers has become increasingly difficult. At its core, this is what Groceryshop is about, and in…
As a CPG professional, you’ve probably already heard the following transformative statistic: Online sales represented 64% of the total omnichannel growth in CPG sales in 2018. But has it really sunk in how that massive market shift affects you personally? If not, maybe this statistic hits harder: $17 billion in CPG industry sales have shifted…
If you run the risk of isolating the channel partners your brand was built on, why would it be worth expanding into direct-to-consumer website sales? This seems to be the million-dollar (sometimes billion-dollar) question that most every CPG brand has been asking itself over the last few years. The balancing act of selling both wholesale…
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