When was the last time you really stopped and took an audit of the food brands that are currently in your pantry, refrigerator and freezer? How many of them existed ten years ago? Why did you start buying those products in the first place? Consumers have always had highly differentiated purchase criteria when selecting a…
Welcome to the 2020s! As a CPG professional, you’ve heroically made it through an intense decade of transformation, so don’t feel bashful about giving yourself a pat on the back. Just don’t celebrate too long, because with the increased momentum and competition that has occurred in the CPG e-commerce space in 2019, 2020 is bound…
Back in my day, you used to have to walk barefoot uphill both ways to purchase your favorite beverage from the local grocery store. While part of that statement is an exaggeration, it wasn’t too long ago that physically making a trip to a brick-and-mortar retailer was the only way to purchase a refreshing packaged…
If I asked you to name your CPG brand’s three best performing retailers, I bet you would be hard pressed not to have Costco somewhere on that list. The chain of members-only warehouse clubs, which opened its first store in 1983, was the original Seattle-based retail disruptor. Today, Costco is the world’s third largest retailer,…
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