The boost in e-commerce sales that has occurred as a result of the COVID-19 pandemic has dramatically accelerated digital advertising spend within the channel. By the end of 2020, the e-commerce channel accounted for 12.3% of total digital ad spend in the United States, up from 9.4% in 2019. This is a year-over-year increase of…
Most retail pundits probably wouldn’t include Walgreens on their list of top e-commerce pioneers. However, the retail pharmacy has been offering online prescription refill services since the late 1990s and has been selling other products online since the early 2000s. At the time, this was unorthodox for a retailer with several thousand physical locations. In…
Selling alcoholic beverages online can be as frustrating as your first attempt to solve a Rubik’s Cube. Not only do alcohol brands have to overcome the same e-commerce challenges as their non-alcoholic brethren, but they also must deal with a whole different set of challenges that are unique to their category. Add in the complex,…
It’s hard to believe how much has changed in such a short amount of time! Last April, I wrote the article “Why Your CPG Brand Needs an Instacart E-commerce Strategy.” Since then, Instacart’s growth has kicked practically all competitors to the curb, and the company’s influence is not expected to wane anytime soon, even as…
Subscribe to have new content delivered directly to your inbox.
