Why CPG Brands Need to Look Beyond Amazon
  • Joshua Schall
  • May 14, 2020

Achilles was unbeatable until Paris shot him in the heel with an arrow. Superman had impenetrable superhuman strength until he was exposed to kryptonite. Amazon seemed invincible in its ability to deliver on its value propositions until the COVID-19 pandemic. To be fair to Amazon, there hasn’t been a single major online retailer that has…

COVID-19’s Long-term Effects on CPG E-commerce
  • Joshua Schall
  • Apr 30, 2020

How many of your recent conversations have included discussions about how you “can’t wait to get back to normal life”? It seems like everyone is searching for normalcy amidst all the uncertainty in the world. Weekly tasks such as grocery shopping that were once set on autopilot from years of routine have now morphed into…

Why Your CPG Brand Needs an Instacart E-commerce Strategy
  • Joshua Schall
  • Apr 29, 2020

What would you think if I told you there was a company hiring more employees during COVID-19 than Walmart and Amazon combined? With demand for its services skyrocketing, Instacart has been fighting to keep pace. In addition to the 300,000 new shoppers the company hired in late March, it announced last week that it would…

5 E-commerce Lessons Brands Can Learn from the Coronavirus Outbreak
  • Joshua Schall
  • Apr 2, 2020

The coronavirus pandemic has brought about an extraordinary level of uncertainty in the CPG industry. During this challenging time, leaders cannot allow themselves to be consumed with stress, but should instead embrace the fact that the only certainty in life is uncertainty. With that mindset, it becomes vital to focus on the valuable lessons that…

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