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Why Your CPG Brand Needs a Walmart E-commerce Strategy

  • Joshua Schall
  • Jul 26, 2019

Did you know that Walmart recently surpassed Apple to become the world’s third largest online retailer? How about that Walmart proclaimed itself to be a technology company at this year’s South By Southwest conference? With the constant attention given to Amazon and its e-commerce dominance, you might think that focusing resources on other online retailers…

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Is Amazon Afraid of Walmart and Target?

  • Joshua Schall
  • Jul 26, 2019

In April, Amazon attempted to throw a proverbial knockout punch to the competition by announcing that it was “currently working on evolving the Prime shipping program, which has historically been a two-day program, to a one-day shipping program.” While most analysts called the move a win for Amazon before the “punch” even landed, others (like…

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A Prime Day Primer for Grocery & CPG Brands

  • Joshua Schall
  • Jul 15, 2019

Amazon Prime Day is the Black Friday shopping extravaganza of the summer. During last year’s event, Amazon customers ordered over 100 million items worldwide, which equated to $4.2 billion in spending during the 36-hour sale. Amazon will almost certainly see that revenue number aggressively grow again this year; a Profitero survey found that 76% of…

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Recent
5 Strategies for CPG E-commerce Growth
  • Joshua Schall
  • Apr 19, 2019

76% of brands plan to accelerate their e-commerce investments in 2019. Here are 5 strategies you can use to ensure a successful return on your investments.

Top 5 Amazon KPIs for CPG Brands
  • Joshua Schall
  • Apr 12, 2019

Drowning in Amazon performance data? Here are the most important KPIs you should be tracking to make smart decisions about your CPG brand.

3 Strategies CPG Brands Can Use to Avoid the CRaP List & Be Profitable on Amazon
  • Joshua Schall
  • Apr 5, 2019

To stay off Amazon’s CRaP list, CPG brands need to employ serious strategies that proactively address potential profitability problems with their products.

5 Conferences Every CPG E-commerce Leader Should Attend in 2019
  • Joshua Schall
  • Mar 22, 2019

Here are the 5 conferences CPG e-commerce leaders need to attend this year to keep up with the latest strategies, network with peers, and find solutions.

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