For the last decade, private labels have been the biggest “snake in the grass” threat for CPG brands. Today, private label popularity has amplified to levels unseen in the history of the U.S. market, with no signs of slowing down. Experts predict that private label dollar share could hit 25.7% by 2027, which sets the…
Creating Consistent Product Content That Converts More than half of all foodservice orders are now placed online. For food manufacturers like you, this shift in the foodservice operator’s path to purchase means that success with the distributors is becoming increasingly dependent on the quality of your digital product content. With Sysco, US Foods, Dot Foods…
For the CPG industry, e-commerce has always been the “energy drink” of sales channels. While the digital channel might not always be margin accretive for CPGs, its sales growth is impressive. Likewise, despite possible health concerns, sales of energy drinks are on the rise. In fact, recent IRI data showed that U.S. consumers drank more…
Despite being the largest retailer in the United States, Walmart’s CEO once told investors that the company’s advertising business is “tiny.” According to a recent report, U.S. digital advertising revenue grew 21.8 percent last year, totaling $107.5 billion for 2018. Currently, the Olympic podium winners of digital advertising revenue include Google, Facebook and Amazon, which…
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