With nearly all shoppers – 97% to be exact – actively consulting online reviews when making purchase decisions, it should be no surprise how crucial ratings and reviews have become across the path to purchase. In fact, 70% of shoppers will not buy online without reading online reviews first, and 39% of shoppers will not…
From allowing strangers to shop for your groceries to finding that one place in your residence that has good lighting for early morning Zoom calls, COVID-19 caused an immense amount of change in our daily lives. I wrote several articles about how “drastically important” these and other market-bending adaptations would be to CPG companies, but…
It has been said that a wise man gets more use from his worst enemy than a fool from his friends. While third-party sellers on Amazon might not exactly be a CPG brand’s worst enemy, many e-commerce professionals have viewed them that way in the war for the Buy Box. If wars were still won…
As protests against racial injustice continue across the United States, you might be asking yourself how you can become a better ally to Black-owned businesses in your own industry. While modern-day capitalism is not without its own faults, it does serve as a powerful mechanism to better distribute wealth in America and effect long-term change….
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