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No Shopper Left Behind: Drive E-commerce Growth by Listening to Your Customers’ Reviews
  • Chris Perry
  • Jul 24, 2020

With nearly all shoppers – 97% to be exact – actively consulting online reviews when making purchase decisions, it should be no surprise how crucial ratings and reviews have become across the path to purchase. In fact, 70% of shoppers will not buy online without reading online reviews first, and 39% of shoppers will not…

13 Black CPG Thought Leaders You Should Follow
  • Joshua Schall
  • Jul 21, 2020

From allowing strangers to shop for your groceries to finding that one place in your residence that has good lighting for early morning Zoom calls, COVID-19 caused an immense amount of change in our daily lives. I wrote several articles about how “drastically important” these and other market-bending adaptations would be to CPG companies, but…

Why CPG Brands Should Partner With Third-Party Amazon Sellers
  • Joshua Schall
  • Jul 16, 2020

It has been said that a wise man gets more use from his worst enemy than a fool from his friends. While third-party sellers on Amazon might not exactly be a CPG brand’s worst enemy, many e-commerce professionals have viewed them that way in the war for the Buy Box. If wars were still won…

8 Black-Owned CPG Brands You Can Support
  • Joshua Schall
  • Jun 25, 2020

As protests against racial injustice continue across the United States, you might be asking yourself how you can become a better ally to Black-owned businesses in your own industry. While modern-day capitalism is not without its own faults, it does serve as a powerful mechanism to better distribute wealth in America and effect long-term change….

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