Consumers will undoubtedly be forever changed by COVID-19. Psychology experts claim it takes 66 days for new behaviors to become habits, and at this point we’ve been living with the pandemic almost eight times longer than that. This has caused fundamental shifts in shopping behavior and has heightened expectations across a number of purchase criteria,…
While Walmart and Amazon captured more headlines during 2020, it was the often-underestimated Target that pulled off an almost flawless performance amidst the pandemic’s turbulent retail environment. In August 2019, I wrote the article “Why Your CPG Brand Needs a Target E-commerce Strategy.” Since then, Target’s influence in the e-commerce and CPG space has grown…
The boost in e-commerce sales that has occurred as a result of the COVID-19 pandemic has dramatically accelerated digital advertising spend within the channel. By the end of 2020, the e-commerce channel accounted for 12.3% of total digital ad spend in the United States, up from 9.4% in 2019. This is a year-over-year increase of…
Most retail pundits probably wouldn’t include Walgreens on their list of top e-commerce pioneers. However, the retail pharmacy has been offering online prescription refill services since the late 1990s and has been selling other products online since the early 2000s. At the time, this was unorthodox for a retailer with several thousand physical locations. In…
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