A Brand’s Guide to Creating Product Image Carousels That Convert

  • Amanda Wolff
  • Nov 15, 2019

Did you know that 95% of customers who look at an e-commerce product image carousel view every single photo? It makes sense when you think about it. Swiping through a series of images is an easy way to learn about a product before you buy it – especially if you’re one of the more than…

The 5 Most Important Things We Heard About Product Content at Groceryshop 2019

  • Joshua Schall
  • Oct 23, 2019

Even though groceries have been sold online for the last two decades, brands continue to struggle with maintaining consistent, accurate product content across all their different online retail partners. With some brands having hundreds or even thousands of SKUs, ensuring every retailer website has reliable, up-to-date information for products can be a daunting and relentless…

Top 5 Takeaways from Groceryshop 2019

  • Joshua Schall
  • Oct 10, 2019

“Think in disruptive terms and then work backwards.” – Anil Aggarwal, Groceryshop CEO To say that the grocery industry is at a crossroads is an understatement. It seems that new questions are being asked daily and getting the right answers has become increasingly difficult. At its core, this is what Groceryshop is about, and in…

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Why Your CPG Brand Needs a Walmart E-commerce Strategy
  • Joshua Schall
  • Jul 26, 2019

Did you know that Walmart recently surpassed Apple to become the world’s third largest online retailer? How about that Walmart proclaimed itself to be a technology company at this year’s South By Southwest conference? With the constant attention given to Amazon and its e-commerce dominance, you might think that focusing resources on other online retailers…

Is Amazon Afraid of Walmart and Target?
  • Joshua Schall
  • Jul 23, 2019

In April, Amazon attempted to throw a proverbial knockout punch to the competition by announcing that it was “currently working on evolving the Prime shipping program, which has historically been a two-day program, to a one-day shipping program.” While most analysts called the move a win for Amazon before the “punch” even landed, others (like…

A Prime Day Primer for Grocery & CPG Brands
  • Joshua Schall
  • Jul 15, 2019

Amazon Prime Day is the Black Friday shopping extravaganza of the summer. During last year’s event, Amazon customers ordered over 100 million items worldwide, which equated to $4.2 billion in spending during the 36-hour sale. Amazon will almost certainly see that revenue number aggressively grow again this year; a Profitero survey found that 76% of…

What Amazon’s New Frustration-free Packaging Requirements Mean for CPG Brands
  • Joshua Schall
  • Apr 29, 2019

Amazon has recently instituted new mandatory Frustration-free Packaging requirements that go into effect during late Q3 of 2019. Is your brand ready?

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