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A Prime Day Primer for Grocery & CPG Brands

  • Joshua Schall
  • Jul 15, 2019

Amazon Prime Day is the Black Friday shopping extravaganza of the summer. During last year’s event, Amazon customers ordered over 100 million items worldwide, which equated to $4.2 billion in spending during the 36-hour sale. Amazon will almost certainly see that revenue number aggressively grow again this year; a Profitero survey found that 76% of…

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What Amazon’s New Frustration-free Packaging Requirements Mean for CPG Brands

  • Joshua Schall
  • Apr 29, 2019

Amazon has recently instituted new mandatory Frustration-free Packaging requirements that go into effect during late Q3 of 2019. Is your brand ready?

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5 Strategies for CPG E-commerce Growth

  • Joshua Schall
  • Apr 19, 2019

76% of brands plan to accelerate their e-commerce investments in 2019. Here are 5 strategies you can use to ensure a successful return on your investments.

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Recent
Amazon CRaP 101: What CPG Brands Need to Know
  • Joshua Schall
  • Feb 28, 2019

CPG products are one of the biggest categories at risk for ending up on Amazon’s “CRaP” list. Here’s everything your brand needs to know.

10 Amazon Private Label & Exclusive CPG Brands to Watch This Year
  • Joshua Schall
  • Feb 26, 2019

Consumers are quick to adopt Amazon’s brands, with market share growing fast in many CPG categories. Here are the 10 brands established CPGs need to watch.

Super Bowl LIII Food & Beverage Search Trends
  • Alex Chrum
  • Feb 7, 2019

Super Bowl is the second largest food consumption day after Thanksgiving. This year, Super Bowl watchers planned to spend an average of $81 per person on game day festivities. Of this planned spending, viewers estimated that 79% would be on food and beverages. This year, millions of consumers searched for their game day menu items…

How Big CPG Brands Can Win Against Amazon Private Label Brands
  • Joshua Schall
  • Jan 16, 2019

The Amazon Accelerator program has created over 100 new exclusive and/or private-label brands in only two months. Here’s what big CPG brands can do to win.

  • The top 3 search results on retailer websites receive 70% of clicks and 30% of conversions.

    Are your products visible when consumers are searching?

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