In Greek mythology, the serpentine water monster known as the Hydra had the ability to regenerate two heads for each one that was cut off in battle. The last-mile grocery delivery market displayed similar regenerative powers in the midst of the “COVID-19 Effect” battle. As online grocery orders increased exponentially, causing the system to nearly…
In “The Year of the Unprecedented,” it seems perfectly appropriate that the upcoming holiday shopping season is shaping up to be, well, unprecedented! While I agree that hyperboles become meaningless faster than the time it takes you to order and receive your groceries from Instacart, it doesn’t change the fact that this year is extraordinarily…
Unsurprisingly, people have always liked “new.” In fact, 69% of consumers say it’s important or very important to see new merchandise each time they visit a store or online retailer. And so, without fail, the CPG industry has responded gloriously with an average of 30,000 new product launches each year. Yes, 30,000! That’s enough to…
Most CPG brands have been sluggishly developing direct-to-consumer (DTC) capabilities for the last several years. The dichotomy of hypergrowth and immaterial market share has left e-commerce leaders looking for more data to support their particular DTC strategic thesis. Procrastination has ultimately proved costly, as the coronavirus pandemic wreaked havoc on traditional CPG supply chains, which…
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