5 E-commerce Lessons Brands Can Learn from the Coronavirus Outbreak

  • Joshua Schall
  • Apr 2, 2020

The coronavirus pandemic has brought about an extraordinary level of uncertainty in the CPG industry. During this challenging time, leaders cannot allow themselves to be consumed with stress, but should instead embrace the fact that the only certainty in life is uncertainty. With that mindset, it becomes vital to focus on the valuable lessons that…

COVID-19 E-commerce Boom: How CPG Brands Can Win Over New Online Grocery Shoppers

  • Joshua Schall
  • Mar 27, 2020

It has been said that nothing is as painful to the human mind as a great and sudden change. At the same time, where some see difficult endings, others see new beginnings. While I’m not sure a single e-commerce executive could have predicted that a global health crisis would be the major turning point for…

How COVID-19 Is Impacting CPG Brands

  • Joshua Schall
  • Mar 17, 2020

Despite China confirming the first case of COVID-19 approximately two months ago, Americans have generally considered it more of a looming threat than a clear and present danger. That all seemed to quickly change, however, after the Presidential press conference on February 26. In the weeks since that tipping point, U.S. consumer purchasing behavior has…

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How Beverage Brands Can Win Online
  • Joshua Schall
  • Dec 30, 2019

Back in my day, you used to have to walk barefoot uphill both ways to purchase your favorite beverage from the local grocery store. While part of that statement is an exaggeration, it wasn’t too long ago that physically making a trip to a brick-and-mortar retailer was the only way to purchase a refreshing packaged…

Why Your CPG Brand Needs a Costco E-Commerce Strategy
  • Joshua Schall
  • Dec 26, 2019

If I asked you to name your CPG brand’s three best performing retailers, I bet you would be hard pressed not to have Costco somewhere on that list. The chain of members-only warehouse clubs, which opened its first store in 1983, was the original Seattle-based retail disruptor. Today, Costco is the world’s third largest retailer,…

Why CPG Brands Can’t Afford to Ignore Private Labels Online
  • Joshua Schall
  • Dec 24, 2019

For the last decade, private labels have been the biggest “snake in the grass” threat for CPG brands. Today, private label popularity has amplified to levels unseen in the history of the U.S. market, with no signs of slowing down. Experts predict that private label dollar share could hit 25.7% by 2027, which sets the…

How Manufacturers Can Win at Foodservice E-commerce
  • Alex Chrum
  • Dec 20, 2019

Creating Consistent Product Content That Converts More than half of all foodservice orders are now placed online. For food manufacturers like you, this shift in the foodservice operator’s path to purchase means that success with the distributors is becoming increasingly dependent on the quality of your digital product content. With Sysco, US Foods, Dot Foods…

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