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Hungry Eyes: How to Make Your PDPs More Edible for Maximum Conversion
  • Chris Perry
  • Dec 15, 2020

The battle for share of stomach has been raging for decades. According to monthly sales data from the USDA, roughly 51% of U.S. consumers’ food dollars were spent away from home before COVID-19 – a trend that had been growing since 1997 as foodservice and delivery options proliferated and better served our time-starved, convenience-craving American…

Everything CPG Brands Need to Know About Walmart+
  • Joshua Schall
  • Nov 27, 2020

After months of delays, the king of rollback pricing finally rolled out its new Walmart+ subscription service. For just under one Benjamin Franklin per year, Walmart+ members have access to a number of benefits from the largest retailer in the world. While Walmart would never mention a competitor in its press release, Walmart+ is seen…

Who Will Win the Last-Mile Grocery Delivery Battle?
  • Joshua Schall
  • Nov 27, 2020

In Greek mythology, the serpentine water monster known as the Hydra had the ability to regenerate two heads for each one that was cut off in battle. The last-mile grocery delivery market displayed similar regenerative powers in the midst of the “COVID-19 Effect” battle. As online grocery orders increased exponentially, causing the system to nearly…

4 Things CPG Brands Must Do Now to Prepare for the Holiday Shopping Season
  • Joshua Schall
  • Oct 30, 2020

In “The Year of the Unprecedented,” it seems perfectly appropriate that the upcoming holiday shopping season is shaping up to be, well, unprecedented! While I agree that hyperboles become meaningless faster than the time it takes you to order and receive your groceries from Instacart, it doesn’t change the fact that this year is extraordinarily…

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