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Tipping the Scale: A Playbook for Brands Who Want to Win on the Digital Shelf
  • Alex Chrum
  • May 18, 2020

E-commerce looks a lot different today than it did just a few months ago. Almost every manufacturer today – no matter how big or small – is being forced to change the way they approach e-commerce in light of the unprecedented situation caused by COVID-19. Yet when it comes to pivoting quickly, large manufacturers are…

Why CPG Brands Need to Look Beyond Amazon
  • Joshua Schall
  • May 14, 2020

Achilles was unbeatable until Paris shot him in the heel with an arrow. Superman had impenetrable superhuman strength until he was exposed to kryptonite. Amazon seemed invincible in its ability to deliver on its value propositions until the COVID-19 pandemic. To be fair to Amazon, there hasn’t been a single major online retailer that has…

COVID-19’s Long-term Effects on CPG E-commerce
  • Joshua Schall
  • Apr 30, 2020

How many of your recent conversations have included discussions about how you “can’t wait to get back to normal life”? It seems like everyone is searching for normalcy amidst all the uncertainty in the world. Weekly tasks such as grocery shopping that were once set on autopilot from years of routine have now morphed into…

Why Your CPG Brand Needs an Instacart E-commerce Strategy
  • Joshua Schall
  • Apr 29, 2020

What would you think if I told you there was a company hiring more employees during COVID-19 than Walmart and Amazon combined? With demand for its services skyrocketing, Instacart has been fighting to keep pace. In addition to the 300,000 new shoppers the company hired in late March, it announced last week that it would…

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