Why Your CPG Brand Needs a Walmart E-commerce Strategy

  • Joshua Schall
  • Jul 26, 2019

Did you know that Walmart recently surpassed Apple to become the world’s third largest online retailer? How about that Walmart proclaimed itself to be a technology company at this year’s South By Southwest conference? With the constant attention given to Amazon and its e-commerce dominance, you might think that focusing resources on other online retailers…

Is Amazon Afraid of Walmart and Target?

  • Joshua Schall
  • Jul 26, 2019

In April, Amazon attempted to throw a proverbial knockout punch to the competition by announcing that it was “currently working on evolving the Prime shipping program, which has historically been a two-day program, to a one-day shipping program.” While most analysts called the move a win for Amazon before the “punch” even landed, others (like…

A Prime Day Primer for Grocery & CPG Brands

  • Joshua Schall
  • Jul 15, 2019

Amazon Prime Day is the Black Friday shopping extravaganza of the summer. During last year’s event, Amazon customers ordered over 100 million items worldwide, which equated to $4.2 billion in spending during the 36-hour sale. Amazon will almost certainly see that revenue number aggressively grow again this year; a Profitero survey found that 76% of…

  • On-Demand Product Content Solutions Available in One Space
    • Jason Falls
    • February 3, 2017
  • The Evolution of the CPG E-commerce Executive
    • Neil Saunders
    • December 18, 2018
  • E-Commerce Is Reaching the Point of No Return This Holiday Season. Are You Ready?
    • Daisy McCarty
    • October 30, 2017
Super Bowl LIII Food & Beverage Search Trends
  • Alex Chrum
  • Feb 7, 2019

Super Bowl is the second largest food consumption day after Thanksgiving. This year, Super Bowl watchers planned to spend an average of $81 per person on game day festivities. Of this planned spending, viewers estimated that 79% would be on food and beverages. This year, millions of consumers searched for their game day menu items…

How Big CPG Brands Can Win Against Amazon Private Label Brands
  • Joshua Schall
  • Jan 16, 2019

The Amazon Accelerator program has created over 100 new exclusive and/or private-label brands in only two months. Here’s what big CPG brands can do to win.

The Importance of Pack Size in CPG E-commerce
  • Joshua Schall
  • Jan 10, 2019

Optimizing pack sizes for the habits of online shoppers is a fundamental part of any CPG brand’s e-commerce strategy. Here’s why.

Year in Review: 5 Lessons the CPG Industry Learned in 2018
  • Joshua Schall
  • Jan 8, 2019

2018 was a transformative year for the CPG industry, with many lessons to learn from and optimistically apply to the future.

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