5 E-commerce Lessons Brands Can Learn from the Coronavirus Outbreak

  • Joshua Schall
  • Apr 2, 2020

The coronavirus pandemic has brought about an extraordinary level of uncertainty in the CPG industry. During this challenging time, leaders cannot allow themselves to be consumed with stress, but should instead embrace the fact that the only certainty in life is uncertainty. With that mindset, it becomes vital to focus on the valuable lessons that…

COVID-19 E-commerce Boom: How CPG Brands Can Win Over New Online Grocery Shoppers

  • Joshua Schall
  • Mar 27, 2020

It has been said that nothing is as painful to the human mind as a great and sudden change. At the same time, where some see difficult endings, others see new beginnings. While I’m not sure a single e-commerce executive could have predicted that a global health crisis would be the major turning point for…

How COVID-19 Is Impacting CPG Brands

  • Joshua Schall
  • Mar 17, 2020

Despite China confirming the first case of COVID-19 approximately two months ago, Americans have generally considered it more of a looming threat than a clear and present danger. That all seemed to quickly change, however, after the Presidential press conference on February 26. In the weeks since that tipping point, U.S. consumer purchasing behavior has…

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How Energy Drink Brands Can Win Online
  • Joshua Schall
  • Dec 20, 2019

For the CPG industry, e-commerce has always been the “energy drink” of sales channels. While the digital channel might not always be margin accretive for CPGs, its sales growth is impressive. Likewise, despite possible health concerns, sales of energy drinks are on the rise. In fact, recent IRI data showed that U.S. consumers drank more…

Should CPG Brands Shift Their Advertising Spend to Walmart?
  • Joshua Schall
  • Dec 18, 2019

Despite being the largest retailer in the United States, Walmart’s CEO once told investors that the company’s advertising business is “tiny.” According to a recent report, U.S. digital advertising revenue grew 21.8 percent last year, totaling $107.5 billion for 2018. Currently, the Olympic podium winners of digital advertising revenue include Google, Facebook and Amazon, which…

5 Traits of the Modern Online Grocery Shopper
  • Joshua Schall
  • Dec 16, 2019

Believe it or not, American grocery shoppers have been “sold the dream” of how online grocery shopping could enhance their lives for more than two decades. While the original startups peddling that dream crashed and burned in the dot-com bubble, today’s online grocery retailers and service providers have focused on providing achievable value propositions. Though…

Amazon Fresh vs. Prime Now: What CPG Brands Need to Know
  • Joshua Schall
  • Dec 12, 2019

Potato, potahto, tomato, tomahto… Amazon Fresh, Amazon Prime Now… It’s all the same, right? Recently, there has been a lot of discussion surrounding Amazon’s grocery delivery services after the company announced that it would be eliminating the additional fee for Prime members to use Amazon Fresh. With both services now being free for Prime members,…

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