5 E-commerce Lessons Brands Can Learn from the Coronavirus Outbreak
  • Joshua Schall
  • Apr 2, 2020

The coronavirus pandemic has brought about an extraordinary level of uncertainty in the CPG industry. During this challenging time, leaders cannot allow themselves to be consumed with stress, but should instead embrace the fact that the only certainty in life is uncertainty. With that mindset, it becomes vital to focus on the valuable lessons that…

COVID-19 E-commerce Boom: How CPG Brands Can Win Over New Online Grocery Shoppers
  • Joshua Schall
  • Mar 27, 2020

It has been said that nothing is as painful to the human mind as a great and sudden change. At the same time, where some see difficult endings, others see new beginnings. While I’m not sure a single e-commerce executive could have predicted that a global health crisis would be the major turning point for…

How COVID-19 Is Impacting CPG Brands
  • Joshua Schall
  • Mar 17, 2020

Despite China confirming the first case of COVID-19 approximately two months ago, Americans have generally considered it more of a looming threat than a clear and present danger. That all seemed to quickly change, however, after the Presidential press conference on February 26. In the weeks since that tipping point, U.S. consumer purchasing behavior has…

What CPG Brands Can Learn from the Rise and Fall of Brandless
  • Joshua Schall
  • Mar 12, 2020

Brandless, an e-commerce startup that originally sold all of its “brandless” products for a single fixed price point of $3, has officially closed its virtual doors. When Brandless launched in 2017, it reminded me of the early 90s romantic comedy “Singles,” which has this scene during a Seattle grunge concert where a guy starts hitting…

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