Why Your CPG Brand Needs a Walmart E-commerce Strategy

  • Joshua Schall
  • Jul 26, 2019

Did you know that Walmart recently surpassed Apple to become the world’s third largest online retailer? How about that Walmart proclaimed itself to be a technology company at this year’s South By Southwest conference? With the constant attention given to Amazon and its e-commerce dominance, you might think that focusing resources on other online retailers…

Is Amazon Afraid of Walmart and Target?

  • Joshua Schall
  • Jul 26, 2019

In April, Amazon attempted to throw a proverbial knockout punch to the competition by announcing that it was “currently working on evolving the Prime shipping program, which has historically been a two-day program, to a one-day shipping program.” While most analysts called the move a win for Amazon before the “punch” even landed, others (like…

A Prime Day Primer for Grocery & CPG Brands

  • Joshua Schall
  • Jul 15, 2019

Amazon Prime Day is the Black Friday shopping extravaganza of the summer. During last year’s event, Amazon customers ordered over 100 million items worldwide, which equated to $4.2 billion in spending during the 36-hour sale. Amazon will almost certainly see that revenue number aggressively grow again this year; a Profitero survey found that 76% of…

Popular
  • On-Demand Product Content Solutions Available in One Space
    • Jason Falls
    • February 3, 2017
  • The Evolution of the CPG E-commerce Executive
    • Neil Saunders
    • December 18, 2018
  • E-Commerce Is Reaching the Point of No Return This Holiday Season. Are You Ready?
    • Daisy McCarty
    • October 30, 2017
Recent
Super Bowl LIII Food & Beverage Search Trends
  • Alex Chrum
  • Feb 7, 2019

Super Bowl is the second largest food consumption day after Thanksgiving. This year, Super Bowl watchers planned to spend an average of $81 per person on game day festivities. Of this planned spending, viewers estimated that 79% would be on food and beverages. This year, millions of consumers searched for their game day menu items…

How Big CPG Brands Can Win Against Amazon Private Label Brands
  • Joshua Schall
  • Jan 16, 2019

The Amazon Accelerator program has created over 100 new exclusive and/or private-label brands in only two months. Here’s what big CPG brands can do to win.

The Importance of Pack Size in CPG E-commerce
  • Joshua Schall
  • Jan 10, 2019

Optimizing pack sizes for the habits of online shoppers is a fundamental part of any CPG brand’s e-commerce strategy. Here’s why.

Year in Review: 5 Lessons the CPG Industry Learned in 2018
  • Joshua Schall
  • Jan 8, 2019

2018 was a transformative year for the CPG industry, with many lessons to learn from and optimistically apply to the future.

Like what you see?

Subscribe to have new content delivered directly to your inbox.

Are you ready to dominate the digital shelf?

Get Started