4 Things CPG Brands Must Do Now to Prepare for the Holiday Shopping Season
  • Joshua Schall
  • Oct 30, 2020

In “The Year of the Unprecedented,” it seems perfectly appropriate that the upcoming holiday shopping season is shaping up to be, well, unprecedented! While I agree that hyperboles become meaningless faster than the time it takes you to order and receive your groceries from Instacart, it doesn’t change the fact that this year is extraordinarily…

Packaging May Vary: How to Keep Your Customers When You Keep Changing
  • Chris Perry
  • Oct 28, 2020

Unsurprisingly, people have always liked “new.” In fact, 69% of consumers say it’s important or very important to see new merchandise each time they visit a store or online retailer. And so, without fail, the CPG industry has responded gloriously with an average of 30,000 new product launches each year. Yes, 30,000! That’s enough to…

Will Clorox Become a Leader in DTC?
  • Joshua Schall
  • Sep 22, 2020

Most CPG brands have been sluggishly developing direct-to-consumer (DTC) capabilities for the last several years. The dichotomy of hypergrowth and immaterial market share has left e-commerce leaders looking for more data to support their particular DTC strategic thesis. Procrastination has ultimately proved costly, as the coronavirus pandemic wreaked havoc on traditional CPG supply chains, which…

10 Black Americans Who Have Shaped the CPG Industry
  • Joshua Schall
  • Sep 18, 2020

Can you imagine living without frozen pizza, potato chips, ice cream or Tennessee whiskey? These staples and more would likely not exist today if it wasn’t for the innovative minds of these 10 African Americans. While this is not intended to be a definitive list of historically prominent Black Americans in the CPG industry, it…

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