4 Things CPG Brands Must Do Now to Prepare for the Holiday Shopping Season
- Joshua Schall
- Oct 30, 2020
In “The Year of the Unprecedented,” it seems perfectly appropriate that the upcoming holiday shopping season is shaping up to be, well, unprecedented! While I agree that hyperboles become meaningless faster than the time it takes you to order and receive your groceries from Instacart, it doesn’t change the fact that this year is extraordinarily…