With private label only accounting for 1% of Amazon’s total U.S. CPG sales, the company is lightyears behind major competitors such as Walmart, Target and Kroger. When it publicly launched its Amazon Accelerator Program in early October of 2018, however, the leading online retailer took “one small step for exclusive products, one giant leap for…
“One incident can change a lifetime.” That’s what the psychiatrist tells Bradley Cooper’s character during a treatment session in the 2012 movie “Silver Linings Playbook.” Could COVID-19 be the incident that changes the landscape of the CPG industry for a lifetime? It’s hard to argue against the global pandemic’s ability to massively shift consumer behavior….
With nearly all shoppers – 97% to be exact – actively consulting online reviews when making purchase decisions, it should be no surprise how crucial ratings and reviews have become across the path to purchase. In fact, 70% of shoppers will not buy online without reading online reviews first, and 39% of shoppers will not…
From allowing strangers to shop for your groceries to finding that one place in your residence that has good lighting for early morning Zoom calls, COVID-19 caused an immense amount of change in our daily lives. I wrote several articles about how “drastically important” these and other market-bending adaptations would be to CPG companies, but…
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