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Why Content Moderation Is Critical to Your Business
  • Jason Falls
  • Mar 7, 2017

User-generated content is an important tool for building brand recognition and trust. Today’s consumers find user-generated content to be 50% more trustworthy and 35% more memorable than any other form of media, and 25% of search results for the world’s 20 largest brands are links to user-generated content. But publishing user-generated content comes with risk….

  • The top 3 search results on retailer websites receive 70% of clicks and 30% of conversions.

    Are your products visible when consumers are searching?

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