What Is User-Generated Content? Examples & Advantages
  • Shannon Durio
  • Jun 7, 2017

Consumer sentiment has always played a significant role in driving content marketing strategy for brands, but the rise of user-generated content has made one thing clear: authenticity is the key to conversion. Data reveals that 92% of consumers trust recommendations from others, even people they don’t know, over information found on a company website. In…

Using Product Curations to Create More Personalized Shopping Experiences
  • Shannon Durio
  • Jun 2, 2017

The boom of the e-commerce and internet retail industry has given shoppers instant access to expansive product catalogs designed to meet their every need. However, with so many offerings available, consumers are now facing choice overload – they have neither the time nor the patience to sift through countless pages of inventory and are instead…

5 Tricks for Writing Great Amazon Product Descriptions
  • Shannon Durio
  • Apr 17, 2017

With $135.99 billion in annual revenue in 2016, Amazon leads the online retail industry in sales and shopper engagement. As of 2016, the e-commerce giant carries more than 12 million products directly and 340 million products from third-party sellers. Internet retailers – from small businesses to enterprise corporations – looking to boost profits and build…

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