What Is Sentiment Analysis? Uses & Challenges
  • Alex Chrum
  • May 2, 2017

With the rapid growth of the internet and social media, today’s brands now have more access to customer feedback than ever before. User-generated content such as product reviews, social media posts, forums, and blogs are a goldmine of consumer sentiment, offering companies unprecedented insight into real customers’ opinions about their products and services. As a…

5 Tricks for Writing Great Amazon Product Descriptions
  • Shannon Durio
  • Apr 17, 2017

With $135.99 billion in annual revenue in 2016, Amazon leads the online retail industry in sales and shopper engagement. As of 2016, the e-commerce giant carries more than 12 million products directly and 340 million products from third-party sellers. Internet retailers – from small businesses to enterprise corporations – looking to boost profits and build…

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