On-Demand Product Content Solutions Available in One Space
  • Jason Falls
  • Feb 3, 2017

You’re missing out on sales if you’re not publishing content that helps your customers make more informed purchasing decisions. According to Google, 88% of consumers perform online research before they buy a product. In fact, the average shopper consults more than 10 sources in the process. If your business isn’t consistently providing that content —…

How Nestlé Purina Creates Product Content at Scale
  • Shannon Durio
  • Jan 13, 2017

With more and more customers making their purchases online, the company identified an opportunity to increase its e-commerce sales by customizing the brand message presented to customers on various partner websites. Challenges With hundreds of different partners and a 24-week internal turnaround time for content creation, Purina needed a faster and more cost-effective way to…

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