See how one billion-dollar hotel group increased bookings by 27%.

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"With the goal to streamline communication between corporate leaders, hotel managers and external writers, OneSpace transformed a misaligned content creation and optimization process into a streamlined content creation workflow."
  • Challenge

    To meet newly increased sales goals, this hotel group needed to create content for each location’s website that was optimized for search and converted visitors into bookings at a much higher rate.

  • Solution

    With the help of OneSpace’s strategic services team, the hotel group built an end-to-end content creation workflow and executed it using a team of expert freelance travel and hospitality writers.

  • Results

    OneSpace was able to save the hotel group 73% in agency-related costs and exceeded expectations of a 10% lift in conversions by producing a 27% increase in hotel bookings year over year.

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