A website content writer is, obviously, a writer who specializes at writing for the web. Unlike a traditional print writer, a website content writer must be able to compose their words in a way that is engaging, easy-to-read, and keyword rich. Some businesses have in-house content writers that complete all of the copy needed, while others outsource to companies that provide tested and proven writers.
The Purpose of a Website Content Writer
The information on a website can make or break that company’s success. If done correctly, the content on the site will attract readers, educate and entertain them, and convert them into customers. However, when done incorrectly, a company can lose credibility and notice a decrease in sales. Here’s a further look into each goal of the content found online:
- Attract – First and foremost, a content writer needs to be able to get readers onto the website. To do this, they use keywords, which are the terms people would search to find their website (e.g. Miami car dealer). However, it’s not as easy as simply using the keywords. Website content writers need to use them in a way that is not obvious to the average reader.
- Educate – The next mission of a content writer is to provide information. If no value is being offered, people will not waste their time reading the information. But this information needs to be easy to scan so the details can be obtained quickly.
- Entertain – Simply providing information is not enough. The content also needs to be entertaining enough that someone will continue reading the site, and come back frequently to check for more.
- Convert – Finally, website content usually has the goal of making sales. Sometimes, it is obvious with a clear call to action, and other times it is simply the writer’s job to entertain and educate well enough that the reader wants to purchase something from the company.
Types of Website Content
Someone who writes website content must be skilled in several different types of writing. Here are the main types of content seen online:
- Blogs – These are the most casual type of writing a content writer will do. They have informal, sometimes humorous, tones and don’t have to abide by all of the grammar rules.
- Articles – Similar to blogs, but a little more formal. They usually take on more of a journalistic tone.
- Homepages/About/Services – These are the pages you will see when you visit the main page of a company. They still need to entertain and educate, but they have a stronger emphasis on sales conversion.