A one-size-fits-all approach typically doesn’t work well for CPG brands selling their products on multiple online retailers. Not only do the retailers have a wide variety of templates and rules that require adaptations to your core content, but they are also constantly making changes to those requirements.
In addition, consumers themselves often search – and shop – differently on different retailer sites. CPG brands often struggle to find the horsepower to execute this many content adaptations quickly and efficiently.
