Product Content Audit

Dominate the digital shelf with a comprehensive product content audit from OneSpace.

Using a 40-point checklist, our e-commerce strategists evaluate your brand on multiple retailer sites and deliver a detailed content quality analysis that automated tools simply cannot match.

Proprietary Audit Framework

  • Discoverability
    Can I find it? We evaluate how easy it is to find your products via search and navigation.
    • Are you targeting the right search terms?
    • Are your product titles and content optimized for search (including voice search)?
    • Are you using structured product attributes?
    What am I buying? We determine how clearly your product information communicates what the consumer is purchasing.
    • Are you making proper use of product variants?
    • Do you have enough and the right type of images?
    • Are your product details accurate and complete?
  • Differentiation
    Why should I buy it? We make sure your product pages are fully optimized for conversion.
    • Do your bullet points highlight key features and benefits?
    • Do you describe how your products compare to competitors?
    • Are you taking advantage of A+ or enhanced content?
    Do people trust you? We gauge consumer sentiment regarding your products and brand.
    • How many reviews do your products have?
    • What is the consensus of these reviews?
    • Do your product pages have active Q&A sections?
    What else can I buy? We evaluate how well you’re using your product pages to cross-sell additional items.
    • Do you suggest other related products?
    • Do you offer discounted product bundles?
    • Do you leverage sponsored products?
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We Support:

of consumers rate product content extremely or very important when deciding to buy. Source: Salsify Cracking the Consumer Code 2017
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