Product Content Audit
Dominate the digital shelf with a comprehensive product content audit from OneSpace.
Using a 40-point checklist, our e-commerce strategists evaluate your brand on multiple retailer sites and deliver a detailed content quality analysis that automated tools simply cannot match.
Proprietary Audit Framework
DiscoverabilityCan I find it?
We evaluate how easy it is to find your products via search and navigation.
- Are you targeting the right search terms?
- Are your product titles and content optimized for search (including voice search)?
- Are you using structured product attributes?
DETAILSWhat am I buying?
We determine how clearly your product information communicates what the consumer is purchasing.
- Are you making proper use of product variants?
- Do you have enough and the right type of images?
- Are your product details accurate and complete?
DifferentiationWhy should I buy it?
We make sure your product pages are fully optimized for conversion.
- Do your bullet points highlight key features and benefits?
- Do you describe how your products compare to competitors?
- Are you taking advantage of A+ or enhanced content?
CONSUMER CONFIDENCEDo people trust you?
We gauge consumer sentiment regarding your products and brand.
- How many reviews do your products have?
- What is the consensus of these reviews?
- Do your product pages have active Q&A sections?
CROSS-SELLINGWhat else can I buy?
We evaluate how well you’re using your product pages to cross-sell additional items.
- Do you suggest other related products?
- Do you offer discounted product bundles?
- Do you leverage sponsored products?