Lonely Learner Series
The Lonely Learner Series builds community and knowledge sharing for e-commerce professionals during the unprecedented times brought about by COVID-19. These weekly, virtual sessions feature top thought leaders sharing strategies and best practices to help manufacturers thrive in our new, more omnichannel reality.
Brand Spotlight Sessions
The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. Join us each week for one-on-one conversations and knowledge sharing with top e-commerce professionals who are leading their respective brands into the next era of digital commerce.
Biography: With 20+ years in marketing and sales, Amanda has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.View LinkedIn Profile
Description: The beverage category is an old and hyper-competitive space that can be very challenging for emerging brands to enter. Yet the more democratic nature of eCommerce has enabled these smaller brands to find their position on “the shelf.” Join us for week four of our Brand Spotlight Series, as we talk with Calvin Lammers, VP of eCommerce at Health-Ade Kombucha, about how emerging brands can disrupt the category with eCommerce.
Biography: A nine-year eCommerce veteran, Calvin Lammers has helped food and beverage disruptor brands find their audience with the help of eCommerce. Before joining Health-Ade, Calvin was director of eCommerce at Spindrift and worked at KIND Snacks, Bai Brands, and Target.Register Now
Check out previous sessions you may have missed or want to watch again.
Description: E-commerce is exploding, and brands are challenged with accelerating growth faster than ever before. Join us for week 3 of our brand spotlight series with Jennifer Elmanshi, Vice President, Global eCommerce and Digital Marketing at BIC. Jennifer will share how she’s paving new inroads and accelerating a digital agenda, with her SPARC framework for e-commerce.
Biography: Jen Elmashni is the Vice President of Global eCommerce and Digital Marketing at BIC International, responsible for the development of BIC’s overarching Digital Center of Expertise. She leads a team responsible for deploying strategies and capabilities to scale BIC’s connection to consumers and shoppers through digital channels around the world and leading expansion of BIC’s largest growth engine, eCommerce.
Prior to joining BIC, Jen was the Head of U.S. eCommerce & Digital Sales for Johnson & Johnson, delivering year-over-year growth for all of Health and Beauty categories across social, digital and retail media platforms and achieving +65% point of sales growth.
Jen started her career in management consulting with IBM and Booz & Company and entered her eCommerce journey with Walmart.com just prior to joining J&J. She holds a Bachelor of Art degree in Psychology from the University of California, Los Angeles and a Master of Art degree in Organizational Psychology from Columbia University. Her most notable accomplishment is being a mom to Mazen (6) and Leilani (2), and Casino (furry four-legged 8 year old).Watch on Demand
Session: E-Commerce Heroes Have the Best Capes: How Category Leaders Approach Their E-Commerce Capabilities
Description: Companies with tight E-commerce capabilities are poised to dominate their categories, yet many brands today struggle to create the infrastructure needed to run a smooth E-commerce operation. In week two of the Lonely Learner Brand Spotlight Series, Alana Joy Feldman, Manager of E-Commerce Operations at Bayer, will share strategies that brands can implement to catapult their companies from E-commerce laggards to E-commerce leaders.
Biography: As manager of eCommerce Operations at Bayer, Alana Joy Feldman has expertise in digital marketing, shopper marketing, operations, and eCommerce. As a leading voice in the industry, she is passionate about building and enabling world-class eCommerce to deliver superior consumer experiences.Watch on Demand
Session: The Lean, Mean eContent Machine! (we’re not really mean)
Description: Getting our products to the digital shelf is more important now than ever. With products selling across multiple channels and different categories, the task can be daunting. Layer in limited resources and it seems darn near impossible. But with the right tricks, tips and tools, you can charge ahead and drive meaningful – and measurable – business impact.
Biography: Gloria DeCoste is Director of Omni-channel Strategy and eCommerce Capabilities at Nestle USA, leading eCommerce capabilities for over three years. Previously a Director of Digital Strategy, Gloria has ushered in digitally-focused change management across large enterprise. Prior to joining Nestle USA, Gloria managed brand product development and communications at Nestle Purina for multiple brands.
Gloria lives in DC with her husband and two girls. Off the clock activities include music, yoga, and feeble attempts to knit.
Gloria has presented at several conferences including YouTube VidCon, Sundance, and Videonomics. Gloria holds a MBA from Ross School of Business (University of Michigan, Ann Arbor) and bachelors in Social Science from Michigan State University.Watch on Demand
Since our weekly Lonely Learner Series kicked off on April 1st, a lot has changed in e-commerce. Grab a cocktail or your beverage of choice and join us for a fun, interactive game and networking with other e-commerce professionals.Watch on Demand
Ratings and reviews are a gold mine of information to help inform manufacturers about customer needs. In our fourth “Audience decides” session, e-commerce thought leader Chris Perry and OneSpace CMO Amanda Wolff will discuss ways to leverage this user-generated content to elevate your e-commerce game. In these unique sessions, attendees will be able to vote through a series of questions to determine in real time what our experts will be teaching.Watch on Demand
Almost every manufacturer today — no matter how big or small — is changing the way they approach e-commerce to adapt to new consumer behaviors. Yet, when it comes to pivoting quickly, large manufacturers are often at a disadvantage over challenger brands. In our third “audience decides” session, e-commerce thought leader Chris Perry and OneSpace CMO Amanda Wolff will provide tips to help your brand implement an agile and proactive e-commerce content strategy that will enable you to move more quickly and beat the competition online. This unique session is not your typical webinar. Instead, attendees will be able to vote through a series of questions to determine in real time what our experts will be teaching.Watch on Demand
When it comes to e-commerce, search visibility doesn’t automatically equal sales. Once you’ve mastered SEO, the next step is to optimize your product content for conversion. In our second “audience decides” session, e-commerce thought leader Chris Perry and OneSpace CMO Amanda Wolff will provide practical tips your brand can use to drive conversions on the digital shelf. Attendees will help guide the conversation by answering a series of live polls designed to gauge which tactics they want to learn more about.Watch on Demand
The dust is settling, and it’s time to get tactical! To win in e-commerce, you first have to be found, so search engine optimization is one of the most important skills brands need to master as they shift to an omnichannel strategy. Join e-commerce thoughtleader Chris Perry and Amanda Wolff, OneSpace CMO, for this first-ever “audience decides” session. Attendees will be able to vote through a series of questions to determine in real time what our experts will be teaching about this fundamentally important topic.Watch on Demand
Description: Since our weekly Lonely Learner Series kicked off on April 1st, a lot has changed…and a lot remains the same (anyone else feeling a bit like you’re in the movie Groundhog’s Day?). Grab a cocktail or your beverage of choice and join a panel of our past guest speakers for a lively chat about where we’ve been, where we are, and where we are going. Cheers!
Participating speakers include Sri Rajagopalan, Tim Madigan, Chris Perry, Don Brett, Stephanie Leffler, Reid Greenberg, Brian Dudzinski, Yves le Breton and John Carroll.Watch on Demand
Description: We’ve all seen the stats. E-Commerce is booming, which means that CPGs are evolving to be more omnichannel — at a rate faster than any of us imagined just a few short months ago. Join us for Week 9 of the Lonely Learner Series as we chat with John Carroll, an e-commerce and CPG veteran, about what that means for the careers of people currently working in the CPG industry — as well as those who want to enter it.
Bio: John Carroll is a proven senior executive and board member with 30+ years of success in the CPG industry, food & beverage, FMCG, packaging, and manufacturing. John is the founder of a consulting firm, Creative Commerce Solutions, and he has held senior leadership positions at The Coca-Cola Company and Procter & Gamble.Watch on Demand
Description: At a time when customers around the world are isolated but actively engaged in a wide variety of digital activities, it’s more important than ever for brands to have one, clear voice to ensure a consistent message with customers. Yet, it’s often a challenge with exponential demands for content and multiple teams doing production. Join us for Week 8 of the Lonely Learner Series as we speak with Yves Le Breton to talk about some of the best practices brands can use to take control of their digital strategies and messages on a global scale.
Bio: Yves Le Breton has 20+ years of experience helping CPG brands with digital transformation and e-commerce strategy. He spent most of his career working at Estée Lauder, but has also worked for Beiersdorf, American Eagle Outfitters, and Revlon. Having lived and worked on 4 different continents, Yves is well-versed in the challenges traditional CPG brands face when addressing the global, digital economy.Watch on Demand
Description: With consumers shopping via e-commerce more than ever before due to COVID-19, many manufacturers are trying to bridge the divide between their brick and mortar and e-commerce teams. Join us for week 7 of the Lonely Learner Series as we talk with Brian Dudzinski from KIND Healthy Snacks about the shift toward omnichannel thinking and how e-commerce teams can lead that change. We’ll discuss the need for translating the fundamentals of e-commerce to language brick and mortar colleagues can embrace, the importance of availability and content – both online and offline, and 3p delivery services and the impact they have in an omnichannel world.
Biography: With a background in data and analytics, as well as e-commerce, Brian Dudzinski is an ROI-minded leader who is widely viewed as one of the top e-commerce pros working for a brand today. As the director of e-commerce for KIND Healthy Snacks, Brian Dudzinski has been recognized as both a “Leader of Change” in e-commerce, as well as a “Who’s Who in E-commerce” from Shopper Marketing Magazine. Before joining KIND, Brian held e-commerce leadership roles at Innocor, a manufacturer and producer of memory foam and memory foam products, and NECA, the National Entertainment Collectibles Association.Watch on Demand
Description: When Reid Greenberg speaks, he does so with intentionality and an authenticity that quietly solidifies his position as one of the leading voices in e-commerce. Join us as we talk to Reid about his predictions of what post-COVID commerce will look like, exploring how moving from an acute state toward a “phasing in of normalcy” will impact consumers, retailers, and brands in various ways.
Biography: An e-commerce, digital and CPG leader, Reid Greenberg is a veteran in the industry and is currently Executive Vice President of Global Digital and Ecommerce at Kantar. Known for bringing vision and clarity to any challenge, Reid has deep experience in growing businesses, building teams and creating digital transformations.Watch on Demand
Description: In the last month, online grocery has seen a boom, with apps like Instacart experiencing a meteoric rise in popularity. The result is that manufacturers are now looking for ways to maximize the opportunity the platform provides. Join OneSpace CEO, Stephanie Leffler, an e-commerce thought-leader and Instacart expert, as she gives you actionable tips to help you win on Instacart during this time of unprecedented demand.
Biography: Stephanie Leffler is an entrepreneur passionate about e-commerce. Most recently, she co-founded OneSpace, which helps brands build better e-commerce content, using data to inform the creative process at every step. Prior to OneSpace, Leffler founded MonsterCommerce and Juggle.com.Watch on Demand
Description: If you don’t follow Don Brett on LinkedIn, make it happen, post-haste. His content is always insightful, always fresh, and always data-driven, so this third session of the Lonely Learner Series, featuring Don, is sure to be the same. Join us as we talk in practical terms about how companies should approach shifting resources from their brick and mortar investments to the more holistic, multi-pillar digital program that this situation demands.
Biography: Don has more than 16 years of experience in transformation, new business development, eCommerce, sales, revenue growth management and post-merger integrations. Prior to joining NBG Home, Don worked at Newell Brands and Kimball International. During his tenures, he has held a variety of senior commercial and integration leadership roles.Watch on Demand
Session: Lessons from #ToiletPaperCrisis
Description: Week three of The Lonely Learner Series features Chris Perry. Chris is one of the most influential voices in e-commerce today, and his passion about the profession is matched only by his humor. Chris will be sharing lessons from the #toiletpapercrisis, talking about how brands from all categories can respond to unplanned demand.
Biography: Chris Perry is the VP of Education at Edge by Ascential on a mission to help empower Leaders of Change — both people and brands — to win in a digital-commerce-driven world. Over his career to-date as a CPG eCommerce practitioner, he has led the eCommerce across Reckitt Benckiser, WellPet and Kellogg’s, generating collectively $350MM+ in sales growth and joint partnerships with over 25+ top global retailers.Watch on Demand
Description: Week two of the Lonely Learner Series features Tim Madigan, industry veteran, e-commerce thought leader, and partner working with The Partnering Group (TPG.) In this session, Tim will talk about how you pivot as a company when circumstances change, including a deeper look into what’s happening in food service.
Biography: Tim Madigan is an executive business leader and partner with The Partnering Group. With a strong record of e-commerce leadership, market development, strategy creation, new product development and team leadership, Tim has deep industry experience from his time at Tyson Foods, SC Johnson, and Procter & Gamble.Watch On Demand
Session: Is this the tipping point for e-commerce?
Description: In this first session of the Lonely Learner Series, hear from Sri Rajagopalan, thought-leader and e-commerce veteran. “Is COVID-19 the tipping point for e-commerce?” Sri will talk about it, share his predictions for e-commerce, and give his suggestions for how brands should be responding during these unprecedented times.
Biography: Sri Rajagopalan is a 25 year CPG veteran with cross functional leadership across sales, digital marketing, e-commerce, IT & business intelligence. He has started and led e-commerce including Amazon 1P+ 3P, DTC, and Omni channel businesses for Frito-Lay, Johnson & Johnson, and Revlon. In previous roles of leadership he has led IT, customer insights and market research.Watch On Demand
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