Buyers Guides

Improve conversion rates by up to 40% by creating detailed product buying guides. With OneSpace, you can publish hundreds of unique guides across a variety of categories in days instead of months.

Learn how.

Client Success

OneSpace has helped create buying guides for some of the world’s leading manufacturers and retailers, from CPG companies to online marketplaces.

  • created 1,495 buyers guides per month using a team of 179 copywriters.

  • created 712 buyers guides per month using a team of 86 copywriters.

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Benefits of Buyers Guides

Empower your customers to make more informed purchasing decisions. By publishing buying guides, you can increase brand awareness and boost online sales by up to 40%.

  • Attract: Engage prospects earlier in the buying cycle.
  • Inform: Educate consumers about your products.
  • Inspire: Influence customers’ purchasing decisions.
  • Convert: Increase conversion rates by up to 40%.
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Benefits of OneSpace

OneSpace is a workflow automation platform with a built-in network of on-demand talent. Every subscription comes with a robust suite of features designed to help you create buying guides that engage customers and increase sales.

  • OneSpace Direct

    Amplify your existing talent as needed with instant access to our hand-curated network of freelance e-commerce writers.

  • Virtual Workspace

    Post custom assignments to a virtual workspace that your teams can use to create buying guides anywhere, anytime.

  • Performance Management

    Gain valuable insight into important performance metrics with custom reports and real-time analytics dashboards.

  • Automated Workflows

    Create buying guides at scale and optimize cost, velocity and quality using our point-and-click workflow automation tools.

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Buyers Guide Workflows

Start creating buyers guides in minutes using OneSpace’s customizable workflow templates. Each template includes instructions based on industry best practices and is pre-optimized for both organic and internal site search.

  • Types of buyers guides:
  • Guides for first-time buyers
  • Product comparison guides
  • Guides for after-purchase use
  • Product add-on guides
  • Buyers guide best practices:
  • Focus keywords
  • Succinct title
  • Meta description
  • 5 to 10 paragraphs of content
  • Images
  • Links to products

Example Workflow

  • 1 Provide a Topic

    Supply the writer with a topic and any other details they need to successfully complete a buying guide.

  • 2 Write

    An expert e-commerce writer creates a buying guide based on the topic and brand guidelines you provide.

  • 3 Edit

    A trained e-commerce editor corrects the writer’s work for grammar, style and brand voice errors.

  • 4 Review

    A trusted content reviewer or member of your internal team reviews the final buying guide to ensure it meets all of your requirements.

  • 5 Publish Results

    Upload the completed buying guide to your website, or publish automatically via our API.

Hand-curated Teams

Gain instant access to the best talent OneSpace Direct has to offer with our hand-curated teams of freelance experts. These writers and editors are heavily vetted and have experience creating buyers guides for e-commerce giants such as eBay and Overstock.com.

  • E-commerce Writers
    • Members: 329
    • Avg. Approval Rating: 96%
    • Assignments Completed: 3,308,363
  • E-commerce Editors
    • Members: 115
    • Avg. Approval Rating: 97%
    • Assignments Completed: 4,740,848
  • Content Reviewers
    • Members: 108
    • Avg. Approval Rating: 99%
    • Assignments Completed: 6,029,177

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