Mastering Metail - How to success in ecommerce

Podcast

The Commerce Collective

Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you.

Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem.

Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve.

Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way.
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*Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!

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Recent Episodes

Across the Pond - EU Omnichannel Media

In the second episode from the Commerce Collective’s trip to Europe, James Hanscomb, EMEA DSP & Omnichanel Lead, educates us on omnichannel media strategies across the EU. The fragmented retailer ecosystem in Europe means it can be tough to understand where it makes the most sense to invest in the developing retail media networks especially considering the differences in consumer behavior and shopping options throughout the EU (think smaller format grocery stores vs. Walmart and how a media strategy needs to be different based on both physical inventory and retailer capabilities).

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April 15, 2024

Across the Pond - Amazon in the EU

The Commerce Collective podcast is off to Europe for two special episodes featuring our EU digital commerce experts, and in this episode Mark James, Senior Director EMEA, covers the nuances and strategies for success for brands when looking specifically at Amazon’s place in this regional ecommerce landscape. The EU market is complex and both regulatory and consumer behavior differences must all be considered when determining the level of investment to attach to an Amazon strategy.

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April 8, 2024

This Month Above the Fold - MFA, Google's Retail Media, & a Wall Street Lens on Retail Media - w/ Patrick Miller

The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by none other than Patrick Miller. For March 2024 we cover what we’re working on to solve for MFA junk inventory, Google’s offsite retail media capabilities, & retail media from the Wall Street perspective.

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April 1, 2024

Shoptalk Series - The Opportunity of Unification w/ Erin Lastra of Criteo

The Commerce Collective Podcast is back at Shoptalk for another year of live recordings! In this episode, we jump into how fragmentation is impacting the commerce media landscape with a special focus on implications for retailers. With the number of retail media networks on the rise and the desire for standardization and efficient measurement alongside it, this episode will touch on the importance of a more unified retail media approach.

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March 22, 2024

Shoptalk Series - Measuring the Path to Purchase w/ Walmart Connect's Bhanu Bhardwaj

The Commerce Collective Podcast is back at Shoptalk for another year of live recordings! In this episode we discuss how consumer journeys are more complex than ever and are increasingly difficult to measure and target efficiently. Walmart, a true omnichannel retailer, has a unique advantage when it comes to understanding the consumer path to purchase based on their owned touchpoints and full-funnel media capabilities - but how should brands be thinking about their media strategies on Walmart.com knowing that the consumer journey interacts with multiple channels?

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March 21, 2024

Shoptalk Series - Empowering Grocery Retailers & Advertisers with Instacart’s Technology w/ Alice Luong of Instacart

The Commerce Collective Podcast is back at Shoptalk for another year of live recordings! In this episode we talk about advancements in Instacart’s technologies for retailers and how Instacart is empowering retailers to embrace the opportunity of an owned retail media platform - which then opens up the door to growth for advertisers. Be sure to tune into all of our podcast content from Shoptalk!

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March 20, 2024

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